Team

At Longenecker Financial Services, we believe our teamwork approach adds a broader perspective to all we do and provides increased benefits to our clients.

We can help you address:

Investing principles and strategies
Retirement investing and distribution strategies
Estate conservation issues
Risk management analysis

We also can answer your questions, including:

Can I retire early?
Are my investments working hard enough?
What’s a good approach for college savings?
What are the elements of a sound estate strategy?
Do I have enough life insurance for my family?

Our experienced professionals have helped many people just like you with similar issues and concerns. We can help you create an approach that is designed to address your individual situation.

Barb Ruegsegger

Client Relationship Manager

515-309-4431

515-217-4901

barb@longeneckerfs.com

Barb has over 20 years of expertise in serving clients in the financial planning industry. She is dedicated and passionate about helping clients & is an integral part of our firm's daily operations and client experience. In her spare time, she enjoys spending time with her family, creating handmade greeting cards, and tending to her flowers.

Brooklyn Vitiritto, CERTIFIED FINANCIAL PLANNER®

Financial Advisor

515-309-4431

515-720-8304

515-217-4901

brooklyn@longeneckerfs.com

Brooklyn has worked at LFS since 2016 and has been a licensed financial advisor since 2018. In April 2026, she obtained her CERTIFIED FINANCIAL PLANNER® (CFP®) certification, further strengthening her commitment to comprehensive, client-centered financial planning. She is passionate about helping clients achieve their financial goals at all stages of life through clear, personalized guidance.

Brooklyn also enjoys working with small businesses and companies in the area, providing tailored retirement planning services to key personnel as well as a no-pressure, educational advisory experience for employees. Her approachable style and commitment to lasting relationships are at the heart of her practice.

Outside of her professional life, Brooklyn finds joy in spending time with her family. She and her husband, Sean, along with their daughter, enjoy life on their acreage just outside of town. She also enjoys gardening, baking sourdough bread, reading, traveling, and spending time outdoors.

Brooklyn holds a bachelor’s degree in Marketing and Business from Iowa State University in Ames, Iowa.

Joe Longenecker

Financial Advisor

515-309-4431

515-217-4901

jlongenecker@longeneckerfs.com

Since 2002, Joe has been helping clients plan and accomplish their financial goals through personalized financial planning.

As an Iowa native and a financial advisor for over 20 years, a large majority of his clients have come to know him closely on a personal level, just as they have a professional one. You can have confidence that your interactions will be personable, as well as educational.

Joe is married to his high school sweetheart, Kellan. They have three beautiful children, JT, Lucy, and Jack. Outside of the office, he enjoys grilling, fishing, hunting, and spending time with friends and family.